![]() Generating a positive customer experience boils down to ensuring that they have an equally positive experience at every moment. It starts with initial awareness all the way through to post-purchase retention and every side-step, backtrack and hurdle in between. This journey documents the full experience of being a customer. What is the Customer Journey? Ī customer journey is a roadmap that highlights all the experiences a customer has when interacting with your company. Use our free template and read on for a simple guide on how to complete it online. This is where a customer journey map template comes into play. Understanding the customer journey becomes much easier when laid out visually. Once you’ve identified those touchpoints, you can analyze each of them, identifying room for improvement to ultimately boost your customer retention. ![]() ![]() ![]() If you’re in the 50% of the organizations planning to invest more in customer experience innovations, the first step is identifying the key touchpoints on your customer’s journey. ![]()
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